And our goal is to bring great beer there to everyone who wants it in Bergen, Essex, Hudson, Morris, Passaic, Sussex, and Union Counties.

Population of counties served
Counties served
Population of New Jersey covered

Despite its small size, New Jersey is the most densely populated state in the U.S. with nearly 9 million residents. And, according to a 2014 Forbes study, it’s also the wealthiest U.S. state by per-capita income. Which makes it home to a lot of savvy beer drinkers.

New Jersey’s diverse roots run deep. Ever since its admission to the Union in 1787, a multitude of ethnic groups have made their home here. Now well into the second decade of the 21st century, New Jersey continues to grow substantially, particularly in such historic areas as Hoboken and Jersey City, attracting those who want the benefits of affordable living in up-and-coming culturally rich urban locales.

Both beer makers and beer sellers are well served in New Jersey. Its restaurant and bar scene has blossomed dramatically in the past decade, with more and more patrons seeking out the same caliber of food and drink they used to have to travel across the Hudson to get.

And that’s where Peerless comes in.

As a company embedded in the culture of Northern New Jersey for many generations, Peerless understands the marketplace well. We are actively involved in the many communities we serve, know the preferences of local consumers intimately, and have enviable connections in the business as a result of our longevity and integrity.

And while we enthusiastically embrace technology and the new language and behaviors of beer drinkers and beer makers, we also know that what makes the beer business successful is still good, old-fashioned human contact.