Dedication That Runs Deep.
In the very early 1930s we didn’t sell beer. No one did; it was during Prohibition. Thirty years later, Rich Salzman and Norm Beim, saw the potential of joining forces, and merged two companies into what is now Peerless Beverage Company.
That’s how it began.
Work Hard, Brew Hard
We work hard every day to make sure that every deserving beer – whether big brand or craft – receives its rightful recognition from beer lovers throughout Northern New Jersey. With an abiding respect for established brands, a passion for creative new crafts, a dedication to innovation and quality, and more than 85 years of experience, the family-run Peerless Beverage Company stands ready to serve. Your beer, that is.
We didn’t become Northern New Jersey’s largest & most trusted beer distributor by doing the same things in the same way as all the others.
We don’t just distribute beer, wine and spirits; we also put in the time needed to really understand who makes it, who sells it, and who drinks it. By having a deep understanding of your needs and preferences, we can get the right beverage to the right people. Take a tour through the unique processes we have in place to help drive your success.
We Know Jersey.
Despite its small size, New Jersey is the most densely populated state in the U.S. with nearly 9 million savvy beer, wine, and spirits drinkers.
Our goal is to bring great beer, wine, and spirits to everyone in Bergen, Essex, Hudson, Morris, Passaic, Sussex, and Union Counties
Your Questions,
Our Answers.
Curious about our assistance? Wondering about our services? Thirsty for a beer? Don’t hesitate to get in touch!